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تيتيز مغربي، تيتيز، زين بلدي، زين مغربي شهوة منو، الزين البلدي،
الزين المليح، جمال تيتيزتيتزة زوينة، تيتيزة بلدية، مغربية تتيزة، واتساب
للإنضمام لمجموعة واتساب، عليك نشر هذا المقال مع أصدقائك سواءا على الواتساب، الفايسبوك، او غيرها من مواقع التواصل الاجتماعي🔥👌😍 .
· مجموعة كلها فرح ومرح 😍
· فتيات ونساء عربيات من كل بقاع الوطن العربي ❤
· تعارف، حب ومودة 🔥
· فيديوهات وصور يومية 👌
· الدخول في علاقة جدية وغيرها من الاشياء الرائعة 💋
💖إنضم معنا الأن، شارك المقال مع أصدقائك وراسلنا على الخاص
👌😎 للمشاركة، ستجد الروابط اسفل المقال
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أرسل لها رسالة على واتساب، فايسبوك الأن |
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You have finally decided to launch yourself in SEA (Search Engine Advertising) and more particularly on LinkedIn Ads. This article aims at guiding you, to manage your first advertising campaign successfully!
I- In theory
1) The interest of LinkedIn Ads
Is this the right social network for me?
Follow the list; if one or more of the criteria match you, you are on the
right channel:
You are looking to recruit talent
You are a BtoC or BtoB company and you wish to reach a qualified audience
of executives, managers, directors, company directors or students at the
doorstep of the job market
You want to position yourself as an influencer in your sector by offering
high value-added content (white papers, market information, webinars,
articles, etc.)
You want to develop your BtoB market
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2) Am I ready?
You can use LinkedIn Ads in a punctual way. However, it is better to integrate Linkedin Ads in a global strategy and be ready to run campaigns on the medium / long term to evaluate the real benefits (or not) of this lever and of your message. It is by testing, understanding your market and being reactive that you will be able to make a difference with your competitors.
The secrets of good preparation:
Think about the positioning of LinkedIn Ads in your digital strategy: do
I use Linkedin Ads for acquisition, conversion or loyalty?
Once the positioning is defined, clarify your objectives (awareness or lead generation objective?), evaluate the time you have available and your resources so as not to be overwhelmed.
Define your KPIs: no visibility on your campaigns without measuring
performance indicators. Here are some examples: for branding, you can
choose to follow the evolution of the number of impressions, for lead
generation the number of effective conversions.
Analyze your KPIs in a given period. After several campaigns, you will be able to compare your performance and define your success criteria. In short, it's all about continuous improvement by getting to know yourself and your environment.
Finally, Linkedin Ads is not a promise in itself. To run a successful
campaign, you still need to have quality organic content. How can you do
that? By staying simple and concise in its promise, by not overloading its
banner. Your goal: to be readable and sexy at a glance. If your goal is
lead generation, don't forget to include a visible call to action
button.
In summary: don't overload and respect the 1200*627 format! If you are
not inspired, think of zoning to not forget the essential elements.
3) Why invest in advertising on Linkedin?
To boost its visibility. You must keep in mind the business model of
social networks and not forget that Ads are a remunerative model for these
platforms. No social network will deliver you an optimal visibility
without paying. If you do not do it, your competitors will.
To expand your lead generation possibilities by widening your scope. With
digital, you are no longer limited to the physical world and can reach
previously untouchable prospects.
After the theory, let's move on to practice.
II- In practice
You have created a LinkedIn Campaign Manager account that links your personal profile to the Ads account of your company page. Once you've done this, it's time to get started! Below are the highlights:
1- Define your objectives
As of February 2019, LinkedIn Ads offers an interface that starts with
defining your goals.
It is for you to choose if you want:
Develop your reputation
Evaluate your community
Convert by generating leads
2- Targeting your audience
Targeting is a crucial step for your campaign for its strategic part but
also for the definition of your budget. The more your audience is
solicited, the higher the bids.
Linkedin advises you to fill in only 2-3 criteria to leave some room for manoeuvre that will be refined as the campaign progresses. The location is one of the essential criteria to fill.
3- Choose your budget and your program
Here is a reminder of the vocabulary to choose the way you would like to
be billed.
CPM: Cost per thousand (pay per thousand impressions). Pay per thousand
is optimal for brand awareness.
CPC: cost per click. The cost per click is done with the objective of acquiring leads.
In conclusion
Whether you run your campaign on LinkedIn or on other social networks, it
is important to have a reflection beforehand by clearly defining your
objectives and the way you will integrate this action into your global
strategy.
It's also about generating quality content and reaching an audience that
will be responsive enough to your content. In short, it will be a matter
of thinking about the psychology of your prospects to understand what
interests them, and in fact present yourself to them at the right time, in
the right place.
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